Question 1

Why is only email volume priced?

Accepted Answer

Because it's the only thing that costs us money per use. Sending marketing email has a real per-message cost, so it's the one thing we size by plan. Automations, contacts, team members, the CRM, the API and integrations cost us nothing extra as you grow — so they're unlimited on every paid plan; Free has a small set of caps listed on its card. A few plan quotas — like how many quotes you can send each month — differ by plan, but they're plan features, never usage-based pricing.

Question 2

How much does WhatsApp cost on top?

Accepted Answer

Nothing extra to oToK. WhatsApp messaging runs through Meta's official Cloud API on your own WhatsApp Business account, and Meta bills you directly for any template messages at their published rates. oToK never adds a per-message markup.

Question 3

What counts as a marketing email?

Accepted Answer

Every email oToK sends on your behalf counts toward the monthly allowance — marketing campaigns and newsletters, automation emails, and customer emails such as quotes, receipts and booking confirmations. WhatsApp and SMS messages never count.

Question 4

What happens if I reach my email volume?

Accepted Answer

We'll let you know as you approach the limit so you can move up to the next volume in a click. Nothing breaks mid-campaign — your WhatsApp, inbox and automations keep running regardless.

Question 5

Can I change my email volume later?

Accepted Answer

Anytime. Moving up applies immediately with a prorated charge; moving down applies from the start of the next month. Your plan's features stay exactly the same — only the email volume and price change.

Question 6

Do I need a special WhatsApp number?

Accepted Answer

No. You can connect an existing number — including one already active in the WhatsApp Business app — or a new one. Onboarding follows Meta's official guided flow.

Question 7

Can I keep using the WhatsApp app on my phone?

Accepted Answer

Yes. Coexistence mode lets the number keep working in the WhatsApp Business app alongside oToK, including a sync of up to 6 months of chat history.

Question 8

Can I cancel anytime?

Accepted Answer

Yes. All plans are monthly — cancellation takes effect at the end of the current month, you keep full access until then, and you can resume before it kicks in.

Question 9

How does payment work?

Accepted Answer

By credit card, in ILS, billed monthly. An invoice/receipt is issued for every charge. Card details are stored only with the payment provider — never on our servers.

Question 10

Are automations really unlimited?

Accepted Answer

On every paid plan, yes — build as many as you like, and the core steps (WhatsApp, SMS, tags, contact updates, conditions, delays) are included on every plan. Free includes up to 5 active automations with unlimited steps — plenty to get started. Each paid plan includes a generous monthly pool of automation runs and API calls that scales with your email volume — from 100,000 runs on the 10k tier up to 1.5 million on the 500k tier (10,000 on Free). The pool is sized to catch only runaway loops or abuse, never real use; very high-throughput operations move to Enterprise. The email, API-call and notify steps are available on Growth and up.

Question 11

When do I get a dedicated sending IP?

Accepted Answer

A dedicated sending IP is a ₪149/month add-on on Growth and Pro (and on Scale below the 200,000 band), subject to business verification and minimum sending volume — a dedicated IP without volume hurts deliverability. On Scale it's included automatically from the 200,000-email band. Below that, everyone sends from our high-reputation shared pools.

Question 12

How long is my message and media history kept?

Accepted Answer

Your storage allowance scales with your email band (1 GB on Free up to 100 GB at 500k) and counts all files in your workspace — media, attachments and exports. We warn you as you approach the allowance, and if you go over you get a grace period to free space or add storage (₪19/month per 10 GB) before new uploads pause. Incoming WhatsApp media is never blocked — if you're over the allowance, older media is archived instead. Contacts and CRM data are kept forever; message history follows your plan's retention window.

Question 13

How does the AI assistant work and what does it cost?

Accepted Answer

The AI assistant is included on every plan — Free included — when you connect your own API key (BYOK) from Anthropic, OpenAI or Google: you pay your provider directly and oToK adds nothing. On paid plans you can skip the key and buy platform AI credit packs instead (starting at ₪49/month for 500 credits). AI covers email copywriting, email template and landing-page generation, automation generation, and the AI insights email.

Question 14

What is marketing attribution on oToK?

Accepted Answer

oToK captures every contact's journey on every plan from day one — UTM parameters, ad click IDs, tracking-pixel events, form submissions and email clicks — so your history is ready the moment you upgrade. The full attribution suite is included from Growth — attribution reports with five attribution models, revenue ROI and ROAS, plus ad-platform connectors (Meta Ads, Google Ads, GA4, WhatConverts) with closed-loop conversion export back to the ad platforms.

Question 15

Do quotes and e-signature cost extra?

Accepted Answer

No — quotes with e-signature are included on every plan, Free included. Each plan comes with a monthly sending quota: 5 quotes a month on Free, 50 on Growth, 250 on Pro, and unlimited on Scale and Enterprise. Drafts are free, recalls and resends don't count, and the e-signature itself is never metered. From Growth up, the "Powered by oToK" branding is removed from your quotes.

Question 16

What does contact enrichment cost?

Accepted Answer

Contact enrichment — filling in missing emails, phones and company data — is available on every plan as a one-time BYOK unlock: ₪1,970, once. You connect your own Dropcontact or Hunter API keys and pay those providers directly; oToK never meters usage on your own keys. On Enterprise, enrichment is arranged per contract.

Full plan comparison	Free	Growth	Pro	Scale	Enterprise
Capacity
Concurrent active automations	5	Unlimited	Unlimited	Unlimited	Unlimited
Steps per automation	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
Contacts	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
Team membersAdd seats on Growth and Pro for ₪49/seat/month	1	3	10	Unlimited	Unlimited
Custom fields	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
Fair-use automation runs per month	10,000	100k–1.5M by band	100k–1.5M by band	100k–1.5M by band	Unlimited
StorageCounts all workspace files — media, attachments, exports and AI-generated images.	1 GB	2–100 GB by band	2–100 GB by band	2–100 GB by band	Custom
Included on every plan
WhatsApp team inbox and campaigns	✓	✓	✓	✓	✓
Inbox SLA — first- and next-reply targets, breach alerts and response-time analytics	✓	✓	✓	✓	✓
Full CRM — import, bulk edit and data exports (CSV & Excel)Exports: contacts, deals & stage history, WhatsApp, SMS and email campaigns, the sales log, quotes, payments, timesheets and event attendees.	✓	✓	✓	✓	✓
Scheduled messages and business hours	✓	✓	✓	✓	✓
Call logging with follow-up tasks and a call automation trigger	✓	✓	✓	✓	✓
Tasks, contact notes and a daily task agenda email	✓	✓	✓	✓	✓
Time tracking — a punch clock in the header, personal timesheets and a team view, with an audit trail on every correction	✓	✓	✓	✓	✓
Inbound webhook triggers	✓	✓	✓	✓	✓
Deliverability monitoring and sender reputation tools	✓	✓	✓	✓	✓
Duplicate prevention at entry, contact merge & duplicate management — identity matched on phone, email and national IDAs-you-type duplicate checks on new contacts, one review queue for conflicts from every integration, and side-by-side merge with 24-hour undo.	✓	✓	✓	✓	✓
Inquiry queue — every form, ad lead, webhook, booking and new conversation captured, routed to an owner and timed against a first-response target, triaged in a queue that works like an inbox and turned into a deal in one click	✓	✓	✓	✓	✓
Message provenance — every message shows where it came from, and a conversation that started from a Meta ad opens the ad's image or video, its text and its campaign	✓	✓	✓	✓	✓
Contact ownership — an owner on every contact, inherited by their deals, tasks, quotes and bookings, with automatic assignment and hand-over	✓	✓	✓	✓	✓
Notification centre — per-topic control over in-app, push and email, with quiet hours and digests	✓	✓	✓	✓	✓
Tracking pixel	✓	✓	✓	✓	✓
Media library — every uploaded file catalogued once and reusable across emails, landing pages, popups, automations and the inbox	✓	✓	✓	✓	✓
Events, two-way Zoom sync and ActiveTrail integrations	✓	✓	✓	✓	✓
Dashboards, campaign & sales analytics, and reports	✓	✓	✓	✓	✓
Guided walkthroughs — 20+ interactive module tours, in Hebrew and English	✓	✓	✓	✓	✓
In-app support chat — open a ticket from inside oToK and follow it as a live conversation, with attachments	✓	✓	✓	✓	✓
Archive and restore — take records out of lists, dashboards and sends without losing them; permanent deletion is the workspace owner's alone	✓	✓	✓	✓	✓
Team roles and permissions — eight built-in roles from Viewer to Owner, with per-member permission overrides	✓	✓	✓	✓	✓
Standard support	✓	✓	✓	✓	✓
Email
Marketing emails per month	100	10k–500k	10k–500k	10k–500k	Custom
Email marketing on a verified domain	✓	✓	✓	✓	✓
Email list validation	Add-on — contact us	Add-on — contact us	Add-on — contact us	Add-on — contact us	Custom
Dedicated sending IP	—	Add-on	Add-on	Included from the 200k band (add-on below)	Included
SMS
SMS channel — campaigns, one-to-one sends and a Send SMS step in automations (Israeli mobile numbers)	✓	✓	✓	✓	✓
Your own verified sender — a mobile number you own, or a registered sender name	✓	✓	✓	✓	✓
SMS fallback when WhatsApp can't be delivered, an SMS branch in the channel router, and SMS booking reminders	✓	✓	✓	✓	✓
SMS sendsOne credit per message segment, taken at send time and returned automatically when a message doesn't go out. A shared opt-out link keeps a Hebrew message inside a single segment.	Prepaid credits	Prepaid credits	Prepaid credits	Prepaid credits	Per contract
Send through your own Extra Mobile account instead of platform creditsAll your workspace's SMS route through your own Extra Mobile account and are billed there; the prepaid credit balance is bypassed entirely.	Add-on	Add-on	Add-on	Add-on	Per contract
Marketing suite
Landing pages — full builder and server-side ad conversions (Meta CAPI + GA4)	6 pages	Unlimited	Unlimited	Unlimited	Unlimited
Landing page A/B variants	—	✓	✓	✓	✓
Popup builder — popups on your landing pages and any website	3 active	Unlimited	Unlimited	Unlimited	Unlimited
Dynamic QR codes — print once and change where the code leads, with scan tracking over time	1	Unlimited	Unlimited	Unlimited	Unlimited
Newsletters (sequenced, with per-subscriber catch-up)Add newsletters for ₪29/month each on any paid plan	1	1	3	10	Custom
Email campaigns with A/B testing	✓	✓	✓	✓	✓
WhatsApp campaigns & templates	✓	✓	✓	✓	✓
Audiences (cross-channel segments) & snippets	✓	✓	✓	✓	✓
Relation filters — segment by whether a contact has deals, tasks, payments and more	✓	✓	✓	✓	✓
Sales CRM
Deals & pipelines (Kanban, funnel & velocity analytics)	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
Products catalog, payments ledger and meeting booking — unlimited meeting types	✓	✓	✓	✓	✓
Product cycles — cohorts, runs and versions with their own dates, price and seat capacity, plus a page per product and per cycle, a Cycles view across the whole catalog, bulk edits and saved views	✓	✓	✓	✓	✓
Multi-item sales — payments, discounts, balances and refunds on one recordSeparate buyers and recipients, enrolments and gifts, with capacity based on active enrolments.	✓	✓	✓	✓	✓
Sale payment terms — due dates, deposits, Overdue status and aging	✓	✓	✓	✓	✓
Bulk sale actions, past-sales import and a possible-duplicates filter	✓	✓	✓	✓	✓
Access that expires — a term per product or cycle, with renewal on per-period plans	✓	✓	✓	✓	✓
Receipts for manual payments (cash, transfer, cheque, Bit, PayBox) and due-date payment remindersIssued through your own Cardcom or Sumit account; each reminder carries a fresh pay link.	—	—	—	✓	✓
Orders — order management, fulfillment board and store insights	✓	✓	✓	✓	✓
E-commerce store sync — Shopify, WooCommerce and WixCustomer and consent sync, orders as revenue on the contact, product catalog, abandoned-cart automations and per-contact coupon codes.	—	—	✓	✓	✓
Booking hosts per meeting type — team scheduling with weighted round-robin	2	5	15	Unlimited	Unlimited
Quotes with e-signature — quotes sent per monthDrafts are free, e-signature is never metered, and recalls or resends don't count.	5	50	250	Unlimited	Unlimited
Remove the "Powered by oToK" branding from quotes	—	✓	✓	✓	✓
Contact enrichment — fill in emails, phones and company dataOne-time BYOK unlock — ₪1,970 — connect your own Dropcontact or Hunter API keys; usage on your own keys is never metered.	Add-on	Add-on	Add-on	Add-on	Per contract
Extra Mobile telephony integration — automatic call logging, click-to-call and call recordingsAI call summaries appear when GenieAI is active on your Extra account.	—	✓	✓	✓	✓
Cardcom purchase sync	✓	✓	✓	✓	✓
Charge customers through your own payment provider — Cardcom / SumitA shared checkout, saved cards and provider-hosted card entry, pay links, payment plans, booking deposits, refunds and tax documents.	—	—	—	✓	✓
Salesforce two-way sync	Add-on	Add-on	Add-on	✓	✓
Customer service
Customer tickets — help centre, portal and website launcher, routing, response targets, automations and reports	—	✓	✓	✓	✓
AIAI surfaces covered: email copywriting, email template and landing-page generation, image generation, automation generation, and the AI insights email.
AI assistant with your own provider key (BYOK — Anthropic, OpenAI or Google)	✓	✓	✓	✓	✓
Platform AI credits (no key needed)	BYOK only	Add-on	Add-on	Add-on	Per contract
AI assistant connector (MCP) — sign-in approval for one or several workspaces, with your confirmation before changes	—	✓	✓	✓	✓
Attribution & analytics
Contact journey capture — UTM, ad click IDs, tracking pixel, forms and email clicks	✓	✓	✓	✓	✓
Attribution reports — 5 attribution models, revenue ROI & ROAS, Click-to-WhatsApp ad performance	—	✓	✓	✓	✓
Ad-platform connectors (Meta Ads, Google Ads, GA4, WhatConverts) with closed-loop conversion export	—	✓	✓	✓	✓
Dashboards and campaign, deal, newsletter, automation and event stats, with deliverability monitoring	✓	✓	✓	✓	✓
Custom report builder — record-level tables with connected-record columns, or grouped summary charts, across your business data; saved reportsFree can build and run any report — saving it needs a paid plan.	Ad-hoc only	Unlimited	Unlimited	Unlimited	Unlimited
Scheduled report delivery by email and Dashboard pins	—	✓	✓	✓	✓
Shared reports — share a saved report with the workspace, explore it without changing the original, and duplicate any report you can see into a copy of your own	—	✓	✓	✓	✓
Built-in reports gallery — ready-made live reports you open in one click	✓	✓	✓	✓	✓
Insights & benchmarks — automatic flags on your key metrics vs. your industry and your own history	—	✓	✓	✓	✓
Meta Lead Ads capture — Facebook & Instagram lead forms straight into your CRM	—	✓	✓	✓	✓
Automation & developers
Inbound webhook triggers	✓	✓	✓	✓	✓
Email, API-call and notify steps in automations	—	✓	✓	✓	✓
REST API access and API keys	—	✓	✓	✓	✓
Data & retentionStorage allowance scales with your email band (1 GB on Free up to 100 GB at 500k) and counts all workspace files — media, attachments and exports. Go over, and you get a grace period to free space or add storage before new uploads pause — incoming WhatsApp media is never blocked.
Message and media history retention	3 months	6 months	12 months	24 months	Custom
Premium
Priority on new features & integrations	—	—	Priority	Highest	Highest
Priority support	—	—	✓	✓	✓
Guided onboarding	—	—	—	✓	✓
SLA, security review and success manager (SSO on request)	—	—	—	—	✓

Unlimited contacts and automations. Pay only for email volume.

Free

Growth

Pro

Scale

Enterprise

You only pay for what actually costs us to run

Frequently asked questions

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