Newsletters in order. No one starts in the middle.
Caught-up subscribers get every new issue the moment it's published; new joiners work through the back-issues at your pace — until everyone's on the same page.
Every subscriber gets the whole story
Unlike a one-off campaign, an oToK newsletter remembers where every subscriber is. Caught-up subscribers get each new issue the moment it's published; late joiners work through the back-issues one at a time until they reach the current one. A welcome series, an email course or a weekly digest — write it once and it keeps working for every new subscriber.
- Issues arrive in order — for every subscriber, no matter when they joined
- Automatic catch-up: one issue at a time, at the pace and send time you choose
- Publish new issues freely — even while some subscribers are still catching up
Publish now — or let the issue publish itself
Every issue is written full-screen, in the same visual block editor as your email campaigns — personalization variables and live preview included. When it's ready, publish on the spot or set a date and time.
- Full-screen issue editor with blocks, images and personalization variables
- Publish instantly or on schedule — the issue goes out exactly when you set it
- Live stats per issue: sent, opened, clicked — with automatic bot opens filtered out
- Fix a link's destination even after sending — everyone who already received the issue lands on the new address
Subscribers arrive from everywhere — and leave only what they choose
The list grows from several directions at once — and on the other side, leaving one newsletter never means cutting the whole connection. That's how you protect both growth and trust.
- Subscribe via forms and landing pages, by tag, from an automation — or enroll manually and in bulk from an audience
- Control the starting point: new subscribers begin from the next issue or from a specific back-issue
- Returning subscribers pick up exactly where they left off
- A dedicated unsubscribe link per newsletter — leave one, stay on the list
- Every newsletter automatically appears as a topic in the public preference center
Design once. It updates on the next send.
Your newsletter's header and footer come from the shared content-snippets library. Edit the snippet in one place — and every newsletter that uses it goes out updated on its very next send, without touching the issues themselves.
- Shared header and footer from the workspace Snippets library
- One snippet edit updates every newsletter that uses it
- Each newsletter sends from its own sender profile — or the workspace default
A public archive that keeps recruiting subscribers
Each newsletter can publish an optional public web archive of its published issues — a search-visible page that gives new readers a real taste of the content and invites them to subscribe on the spot.
- Fully optional — turn the archive on per newsletter
- Full issues readable on the web, or a list of subjects and dates only
- An embedded subscribe form — visitors sign up right from the archive page
- Full control over which issues appear in the archive
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