More sales from the leads you already have. Less manual work.
oToK captures every inquiry, follows up automatically on every channel, moves deals, sends quotes, collects payment and shows which marketing brought the money. One system instead of five.
Businesses run their sales, marketing and support on oToK — a platform built by marketers who run their own marketing on it, every day.
What is oToK?
oToK is a CRM and marketing automation platform for small businesses. It captures every inquiry, follows up automatically over WhatsApp, email and SMS, moves deals through the pipeline, sends quotes, collects payments and shows which marketing brought the money — with booking, events and customer tickets on the same customer base.
Every channel. One platform.
WhatsApp for conversations that get opened and read, SMS for the message that has to arrive, email and newsletters for campaigns at scale, and landing pages and forms that capture leads — all coordinated through the same contacts and the same automations.
WhatsApp Business
- Official Meta WhatsApp Cloud API connection
- Campaigns with approved templates plus delivery and read tracking
- Shared team inbox with automatic conversation assignment
Email Marketing
- Visual email editor and designed templates
- Sending-domain authentication and deliverability tooling
- List validation available as an add-on
SMS
- Campaigns and one-to-one sends to Israeli mobile numbers
- Your own verified sender — a number you own or a registered name
- A fallback when a WhatsApp message can't be delivered
Your website is a channel too
Explore landing pages- Drag-and-drop landing pages that go live instantly at a hosted URL
- Embeddable forms that create contacts and trigger automations
- A WhatsApp chat button, a ticket launcher and a tracking pixel feeding the same contacts and automations
Google integrations
How oToK works with your Google account
oToK offers optional integrations with your Google account — each is connected only with your explicit approval, used only as described here, and can be disconnected at any time from oToK's settings or from your Google account. Your Google email address is used only to identify the connection.
Google Analytics (GA4)
oToK imports your GA4 reporting data — sessions, conversions and campaign metrics — in read-only mode, so your website analytics appear alongside your marketing results and revenue attribution inside oToK.
Google Ads
oToK reads campaign performance from your Google Ads accounts — spend, clicks and conversions — to complete the attribution picture: what each campaign costs and what it brings back.
Conversion export to Google Ads
If you choose to enable it, oToK sends conversions back to your own Google Ads account — as securely hashed email or phone identifiers — so your campaigns optimize on customers who actually converted. Off by default.
Google Calendar
For oToK's meeting booking, oToK reads your calendar list and free/busy times so invitees see real availability, and creates, updates or cancels the meetings booked with you. It never uses the contents of your other calendar events.
For more on how oToK handles your data, see our Privacy Policy.
What you get
Every tool you need for marketing and support
From first lead to returning customer — all in one system.
Shared Team Inbox
Every WhatsApp conversation in one shared inbox, with SMS in the same thread: agent assignment, internal notes, tags, response-time targets and fast replies.
Learn moreCustomer Tickets
A help centre, website tickets and customer portal — with routing, response targets and team reports.
Learn moreVisual Automation Builder
Drag-and-drop triggers, conditions and actions — automations that answer customers even while you sleep.
Learn moreCampaigns
Scheduled WhatsApp and email sends to segmented audiences — with approved templates and real-time performance tracking.
Learn moreSMS
Text campaigns to segmented audiences, a Send SMS step in every automation, and a fallback when WhatsApp doesn't land — with one opt-out covering both channels.
Learn moreSmart Newsletters
Email issues delivered in order — new subscribers catch up automatically at your cadence, and your content keeps working for you.
Learn moreLanding Pages & Forms
A drag-and-drop builder with designed templates, instant publishing and forms that feed leads straight into your automations.
Learn moreBuilt-in AI
Subject lines, complete emails, landing pages and even whole automations — drafted by AI in your brand voice.
Learn moreContacts & CRM
Custom fields, tags, groups, CSV import and lead scoring — a full profile for every customer, an owner responsible for them, and an inquiry queue so no lead is left unanswered.
Learn moreE-commerce & Orders
Connect Shopify, WooCommerce or Wix — customers and orders sync into oToK, automations win back abandoned carts with personal coupon codes, and every order lands in one Orders view.
Learn morePayments
Charge customers through your own Cardcom or Sumit account — payment requests with personal pay links, saved cards, recurring charges, and Israeli tax documents issued automatically.
Learn moreEvents & Zoom
Manage events and registrations, with automatic Zoom sync and attendance tracking.
Learn moreQuotes & e-Signature
Send a branded quote in a click — the customer signs on any device, with a signed PDF and a full audit trail.
Learn moreAnalytics & Reports
Real-time dashboards, a report builder that answers in records or in charts across your business data, and Insights that flag your key metrics against industry benchmarks and your own history.
Learn moreHow it works
Get going in three steps
Connect
Connect a WhatsApp number in a guided flow that takes minutes — you can even keep using the WhatsApp Business app alongside. Verify a domain for email sending, and register an SMS sender.
Automate
Set up templates, build automations in the visual editor and configure campaigns for segmented audiences.
Measure & improve
Track delivery, reads and response times on the dashboard — and improve every campaign with real data.
Automations
Automation that works for you 24/7
A customer types "sale"? The automation picks it up, checks if they are an existing customer, and sends exactly the right message. No code — just drag and drop.
- Triggers: keywords, forms, email engagement, deals and events
- Actions: WhatsApp messages, emails, deals, newsletters and API calls
- Logic: conditions, delays, a channel router and capacity gates
A plan for every stage of your business
Unlimited contacts and automations on every paid plan — you only pick how many marketing emails you send each month.
Ready to upgrade your customer communication?
Get started with oToK — connecting a WhatsApp number takes minutes.
No credit card required — start right away