A complete platform. One page.
Everything oToK can do — and where to start.
Team Inbox
Every WhatsApp conversation. One inbox. The whole team.
WhatsApp conversations, with SMS in the same thread, in one real-time shared inbox — with assignments, internal notes and full history for every customer.
- One inbox for WhatsApp, with SMS beside it.
- Keep working from your phone — Coexistence
- Real teamwork — without stepping on each other
- Response-time targets the whole team can see
- Reply on time — from anywhere
Customer Tickets
Support your customers where you already know them
A help centre, website tickets and customer portal — with routing, response targets and team reports. Available on Growth and up.
- One place to ask for help and follow up
- A clear queue for the whole team
- Support connected to automations and reports
Automations
Build once. It works on every customer, around the clock.
A drag-and-drop visual editor: connect a trigger, add logic and actions on any channel — and the automation takes care of customers for you. Prefer words? Describe the automation and AI drafts the flow on the canvas.
- A trigger for every scenario
- Every channel. One flow.
- Logic that decides for you
- Every message feels personal
- Test before. See everything after.
Campaigns
The right message, to the right audience, at the right moment.
WhatsApp, SMS and email campaigns from the same place — one audience engine, consent enforced per channel, and measurement that doesn't stop at the click.
- WhatsApp, SMS and email, from one place
- Audiences: build once, use everywhere
- A/B testing and scheduling, built in
- Consent-aware sending, on every channel
- Measured down to revenue — not just clicks
SMS
The message that always gets through.
When WhatsApp goes unread and email waits in Promotions, an SMS lands on the lock screen. Same contacts, same audiences, same automations — on the one channel nobody misses.
- Campaigns that reach a phone in seconds
- SMS inside your automations
- A sender your customers recognise
- One consent, honoured across channels
- Pay for what you send — or send through your own account
Email Marketing
Email that lands in the inbox. Not in spam.
A drag-and-drop editor with full RTL support, a verified domain and infrastructure that actively protects your sender reputation — even a wrong link can be fixed after sending.
- An editor you'll enjoy using — RTL included
- Full control — even after you hit send
- Infrastructure that protects your reputation
- Clean lists, peace of mind
Smart Newsletters
Newsletters in order. No one starts in the middle.
Caught-up subscribers get every new issue the moment it's published; new joiners work through the back-issues at your pace — until everyone's on the same page.
- Every subscriber gets the whole story
- Publish now — or let the issue publish itself
- Subscribers arrive from everywhere — and leave only what they choose
- Design once. It updates on the next send.
- A public archive that keeps recruiting subscribers
Landing Pages
From idea to live page — no designer, no developer.
Pick one of 40+ designed templates, make it yours in a responsive editor with live device preview, and publish in one click on your oToK link — with A/B testing, popups and full Hebrew RTL built in.
- Build with drag and drop — and see it on every screen
- A form that doesn't just collect leads — it activates them
- Publish in one click — now, on a schedule, or as an A/B test
- Popups — on your pages and on any website
- Conversions measured server-side — even when the browser blocks
AI Suite
The AI drafts. You approve and send.
Subject lines, full emails, images, landing pages and automations — generated from a short brief, grounded in your real business, and sounding exactly like you.
- A copywriter inside your email editor
- Templates and landing pages — from a single brief
- Images without a photoshoot
- A whole automation — in one sentence
- AI that knows your business — on your terms
Events & Booking
From registration to follow-up — your events run themselves.
Webinars, meetups and one-on-one meetings: attendee registration, reminders, attendance tracking and scheduling — all wired to your contacts and automations.
- Know exactly who registered — and who actually showed up
- Reminders and follow-ups that send themselves
- Zoom, in both directions — create, sync and register
- One-on-one meetings? Send a link — they pick a time
- Team scheduling — meetings shared out fairly
- Calendars sync, Zoom links appear, reminders go out
- Run a course? Every cohort is a product cycle
- Run the same event again and again? Save it once
Contacts, CRM & Deals
Every customer's full story — down to the closed deal.
No more scattered spreadsheets: one profile per customer with every conversation, field and activity — plus deals, products and payments in the same system.
- A customer base that fits your business
- An owner on every contact — and everything they carry
- Every inquiry lands in a queue — with an owner and a clock
- Import, manage and export at scale
- Duplicates prevented — and resolved without losing a thing
- Complete missing details — automatically
- Every phone call, on the record
- Tasks, notes and follow-ups that don't slip
- Deals & sales pipelines
- Products, payments & LTV
- One sale, every item and payment
- The buyer and the participant, each in the right place
- A menu that fits your work
E-commerce
Your store and your marketing — finally in one place.
Connect Shopify, WooCommerce or Wix, and every customer, consent and order flows into oToK — ready for abandoned-cart automations, personal coupon codes and revenue you can trace back to the campaign that earned it.
- Connect your store in minutes
- Every order becomes revenue on the contact
- Win back abandoned carts
- Coupons that are personal — and measurable
- Orders, managed — on every plan
Payments
Get paid — right inside your CRM.
Charge customers through your own payment provider, track every shekel on the contact, and let automations collect for you — no separate billing tool.
- Charge through your own provider
- Saved cards, recurring billing and installments
- Every payment on the customer's record
- Payments connected to bookings and events
Quotes & e-Signature
From quote to signature — without leaving your CRM.
Create a branded quote next to the customer's full history, send it in a click, and get a signature that stands up — every step documented.
- Branded quotes, sent in minutes
- An e-signature that holds up
- Part of the customer's full story
Reports & Attribution
Build any report. Attribute every sale.
A report builder over your live data — the records themselves or a chart of them — plus attribution with five models, ROI and ROAS, down to the ad that started the conversation.
- A report builder for the questions only you have
- Attribution: five models, real revenue
- A closed loop with your ad accounts
- Dashboards for the daily pulse
- Insights that tell you where to look
Integrations & Developers
oToK connects to everything you already use.
Ad data from Meta and Google, two-way sync with Salesforce and ActiveTrail, customer payments with Cardcom and Sumit, events with Zoom — and an open API for everything else.
- Connect your ad accounts — and close the loop
- Your website talks to oToK
- Your business tools, in real sync
- Webhooks both ways — no code
- A full API for developers
Ready to upgrade your customer communication?
Get started with oToK — connecting a WhatsApp number takes minutes.
No credit card required — start right away