oToK connects to everything you already use.
Ad data from Meta and Google, two-way sync with Salesforce and ActiveTrail, customer payments with Cardcom and Sumit, events with Zoom — and an open API for everything else.
Connect your ad accounts — and close the loop
Spend and conversions from Meta Ads and Google Ads, traffic and attribution from GA4, leads from WhatConverts — all flowing in automatically. And your real results flow back out, so the algorithms learn to chase revenue, not clicks.
- Daily import of spend, conversions and ROAS from Meta Ads and Google Ads
- Traffic and campaign attribution from Google Analytics 4
- Leads, calls and forms from WhatConverts — with their marketing attribution, and real revenue written back
- Conversion export: won deals and recognized payments sent back to Meta and Google
- Click-to-WhatsApp ad ROI — from the ad, through the conversation, to the deal
- Meta Lead Ads — Facebook and Instagram lead forms flow straight into your CRM as contacts, ready to trigger an automation
Your website talks to oToK
A lightweight tracking pixel ties site visits and custom events to known contacts and fires automations, while landing-page forms send server-side conversions — measurement that keeps working when the browser no longer cooperates.
- A per-workspace pixel that recognizes contact visits and custom events on your site
- Automations triggered by website behavior
- Server-side conversions from landing-page forms: Meta Conversions API and Google Analytics 4
- Personal details sent hashed — privacy that holds up to browser tracking limits
Your business tools, in real sync
Real synchronization, not manual exports: data flows in both directions, updates the contact record and triggers automations along the way.
- Salesforce — two-way sync of contacts and leads and deals-to-Opportunities with stage mapping, plus Campaigns as events, campaign members as event attendance, and tasks and notes onto the contact timeline — with per-field sync policies and status mapping in your org's own vocabulary; Optionally update the Salesforce campaign member status when access to a course ends
- ActiveTrail — two-way contact sync with field mapping, including direct import
- Cardcom & Sumit — charge your customers through your own account: payment requests, pay links, saved cards and recurring billing, refunds and credit documents, and tax documents; Cardcom gateway purchases also sync onto the contact, the payments ledger and automations
- Zoom — two-way event sync: create meetings and webinars from oToK, edits travel in both directions, attendees register and unregister on both sides, attendance syncs back, and every booking gets a Zoom link automatically
- Google & Microsoft calendars — two-way booking sync, so busy times block slots automatically
- AI providers — connect your own Anthropic, OpenAI or Google key for unmetered AI
- A sync log for every connection — each run recorded with status, the records it touched and the exact error when something fails
Webhooks both ways — no code
Any external system can start an automation through a secured workspace webhook, and any automation step can push data out with an API call.
- Inbound webhooks that fire automations from any form, store or system
- The incoming data is available as variables in messages and conditions
- Create or update deals from incoming webhook data — mapped field by field, before the flow runs
- A full delivery log and built-in duplicate protection for every webhook
- An outbound API Call action from any automation step — to any system with an API
A full API for developers
A documented, versioned REST API with the same safety rails as the product itself — nothing bypasses consent or blocklists.
- Manage contacts, campaigns, templates, tags, groups, payments, bookings, events and attendance, pipelines and deals
- Self-service API keys — the secret is shown once and stored securely, with a request log
- Idempotent upserts — safe to retry without creating duplicates
- Ready-made embeds for forms, the booking scheduler and the chat widget
- An MCP connector for AI assistants — sign in and approve access to one or several workspaces without copying a token; review proposed changes before confirming
- Multi-item sales, customer tickets and webhooks, plus saved cards, pay links and documents according to your plan’s capabilities
- AI assistants can read and triage customer tickets and prepare internal notes and drafts for the team
Ready to upgrade your customer communication?
Get started with oToK — connecting a WhatsApp number takes minutes.
No credit card required — start right away