E-commerce

Your store and your marketing — finally in one place.

Connect Shopify, WooCommerce or Wix, and every customer, consent and order flows into oToK — ready for abandoned-cart automations, personal coupon codes and revenue you can trace back to the campaign that earned it.

Connect your store in minutes

Official connections for Shopify, WooCommerce and Wix — authorize once and the sync starts working: customers, their marketing consent and your product catalog, kept current automatically. Store sync is included on Pro and up.

  • Shopify, WooCommerce and Wix — direct connections, no middleware and no CSV exports
  • Customers sync into the CRM with their marketing consent — honored on every send
  • Choose to import past orders when you connect, so revenue history is complete from day one
  • WooCommerce connects through our own WordPress plugin — including a marketing-consent checkbox at checkout, in Hebrew and RTL

Every order becomes revenue on the contact

Orders don't pile up in a separate system — each one is recorded as revenue on the customer's contact page, refunds included, so segments, automations and reports finally know who actually buys.

  • Orders recorded on the contact as revenue — including refunds and cancellations
  • Revenue attribution: see which campaign, automation or ad actually drove sales
  • Your product catalog syncs automatically and stays current across the platform

Win back abandoned carts

A customer who left a full cart isn't a lost sale — it's an automation waiting to run. The moment a cart is abandoned, oToK can reach out with the cart's contents and a link that takes the customer straight back to checkout.

  • A "cart abandoned" automation trigger, with the cart's contents available as message variables
  • A personal recovery link that returns the customer exactly to their cart
  • Reach out on WhatsApp or email — wherever the customer actually responds

Coupons that are personal — and measurable

Generic discount codes leak and tell you nothing. oToK generates a unique, single-use coupon code per contact from any automation — created in your store, so it simply works at checkout.

  • A dedicated automation action generates a unique code per contact
  • The code is created in your store — valid at checkout with the discount you defined
  • Redemptions are recorded on the contact, so you know exactly which coupon converted

Orders, managed — on every plan

The Orders view is part of oToK on every plan — with a connected store, through the API, or created manually. Every order carries its items, payments and refunds, and the whole team sees the same picture.

  • All orders in one view — items, payments, refunds and status history
  • A fulfillment board for tracking what's paid, packed and already shipped
  • Insights: revenue over time, average order value, refund rate and top products
  • Automation triggers when an order is created, paid, refunded, cancelled or fulfilled — plus a full orders API and exports

oToK for WooCommerce

A self-contained WordPress plugin that connects your WooCommerce store straight to oToK — install it on your site and the store becomes part of your marketing.

  • A marketing-consent checkbox at checkout — Hebrew and RTL included
  • Customers sync into oToK as contacts, with consent honored on every send
  • Orders are recorded as payments and revenue on the contact
  • Abandoned-cart recovery automations, with the cart's contents as message variables

Store sync is included on Pro and up.

Ready to upgrade your customer communication?

Get started with oToK — connecting a WhatsApp number takes minutes.

No credit card required — start right away